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Real-world lessons in SaaS building, GTM operations, and non-dev AI -
so you can build smarter, scale faster, and stay ahead.

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We give startup founders practical tools, real-world lessons, and AI-powered shortcuts to launch, scale, and thrive.

Build Products That Win, Even Without Devs

Get clear, step-by-step guidance on assembling your tech stack, managing product roadmaps, and launching features faster — with or without in-house engineers.
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Set Up Smart Ops and Systems That Scale

Learn proven RevOps strategies, automation tactics, and process designs used by top SaaS companies to drive growth and efficiency.
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Use AI to Move Faster, Spend Less, Learn More

Discover how non-technical founders harness tools like ChatGPT, Claude, and more to automate work, spark ideas, and make faster, smarter decisions.
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Latest Articles

Fresh Insights for Founders

Actionable tips, lessons, and resources for building smarter, scaling faster, and making better product decisions.

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Product

How to Build a Startup Product Without Getting Overwhelmed

Learn how founders can build SaaS products fast — using smart tools, AI, and a focused approach — even without a full dev team or technical background.
Kristine Pangelinan
30 April 2025
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4 min read
Operations

GTM Ops Foundation: Set Up Tools, Metrics & Processes Early

Learn how early-stage startups can build a lean GTM operations foundation with the right tools, metrics, and processes to scale faster and smarter.
Kristine Pangelinan
01 May 2025
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5 min read
Woman working at laptop
AI

How Startup Founders Use AI to Work Smarter and Faster

Learn how startup founders use AI tools like ChatGPT, Claude, and AI notetakers to brainstorm, code, write, and speed up key workflows without losing control.
Kristine Pangelinan
02 May 2025
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5 min read
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Operations

How SaaS Ops Teams Can Streamline Requests and Prioritize What Matters

Learn how SaaS ops teams can centralize incoming requests, apply a clear prioritization framework, and focus on the work that drives the most impact.
Kristine Pangelinan
03 May 2025
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4 min read
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Product

Shipping Small: Why Iterating Beats Overbuilding

Why shipping small beats overbuilding for startups. Learn how to launch faster, stay focused, and build momentum by solving the right problems, not adding unnecessary features.
Kristine Pangelinan
04 May 2025
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4 min read
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AI

How We’re Using AI to Ship Product Faster at Shiftwell

See how we use tools like Cursor, Claude, and ChatGPT to ship product faster, fix bugs, and accelerate feature development — even as a non-dev startup team.
Kristine Pangelinan
05 May 2025
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4 min read
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